04

Aug

Why Stories Sell: The Secret to Building Trust with Your Clients

By Curtis Brown, CEO Tier1 Level Consulting Walk into any meeting with a new client, and you’ll likely find someone overwhelmed by jargon, spreadsheets, and fear of making the wrong decision. Now picture this: instead of leading with charts and performance data, you say—  “Let me tell you about a client who felt exactly the way you[…]